OPI

OPI didn't just sell nail color, it sold a point of view. And Rapidry was a natural extension of that: bold shades for women who move fast and don't compromise on either.

My contribution was focused, graphic design for social and web, but the work lived inside a campaign with a clear story to tell. Speed without sacrifice. Color that keeps up. Every asset I created was built to carry that message cleanly and confidently, letting the product speak and the brand do what it does best.

Sometimes the most important role is knowing exactly what the story is — and getting out of its way.